Embark on a dynamic career in marketing with the Business Administration – Marketing (with work experience) advanced diploma program at George Brown College. This comprehensive undergraduate course is crafted for ambitious individuals eager to navigate the fast-paced world of advertising, digital strategy, and consumer engagement. You will gain a solid understanding of core marketing principles, from identifying target markets and developing integrated communication strategies to conducting essential market research. This program is ideal if you are looking to build a versatile skill set applicable across diverse industries, including agencies, retail, and digital media platforms.
Over three years, you will study full-time on campus, immersing yourself in a curriculum that blends theoretical knowledge with practical application. Expect to engage with real-world projects, case studies, and specialized courses in areas like integrated marketing communication, digital marketing, and international marketing. A key feature of this program is the mandatory work experience preparation course, setting you up for valuable industry exposure. You will graduate with the ability to create robust marketing plans, evaluate international market viability, and leverage digital tools, preparing you for roles in marketing consulting, advertising, and beyond.