The Bachelor of Business Administration (BBA) from Lycoming College is designed to equip you with a comprehensive understanding of business and management functions across for-profit, non-profit, and public organizations. This program is ideal for students aiming for careers in diverse fields such as finance, marketing, management, entrepreneurship, and human resources, or for those planning further graduate studies in business or law. You will explore core business principles, management theories, and organizational behavior, developing a well-balanced foundation essential for navigating the complexities of the modern business world. This undergraduate degree provides a robust academic grounding in business administration.
You will study this full-time, on-campus program over four years, engaging with a curriculum that emphasizes practical application through case studies, projects, and opportunities like the Business Practicum (BUS 439) for internships. The syllabus includes essential areas like marketing principles, financial management, and organizational behavior, allowing you to develop critical analytical and problem-solving skills. You will graduate from Lycoming College prepared for a wide array of professional roles, including financial services, small business management, and advertising, or for advanced study in related graduate fields.