The Bachelor of Science in Business Administration and Design at Northeastern University equips you to navigate the intersection of business strategy and creative problem-solving. In today's complex marketplace, success demands both a strong understanding of core business principles and the ability to innovate through design thinking. This undergraduate program is ideal for students eager to develop expertise in areas like accounting, marketing, finance, and management, while also exploring distinct design concentrations such as experience design, graphic design, information design, or interaction design. You will gain a comprehensive foundation that prepares you for a dynamic career.
This full-time, on-campus program is structured over four years, integrating foundational business coursework with hands-on design studios and practical application. You will delve into subjects like financial accounting, business statistics, and organizational behavior, alongside design fundamentals including visual composition, design perspectives, and prototyping with code. A key component of your learning journey includes a required cooperative education experience, providing invaluable real-world professional practice. Upon graduation, you will possess a unique blend of analytical and creative skills, positioning you for diverse roles in management, marketing, product development, and design innovation.