The Business Administration BBA (Hons) at Coventry University is designed for ambitious individuals eager to build a comprehensive understanding of modern business operations in a global context. You will explore and enhance your knowledge across key functional areas, including accounting, people management, data analytics, marketing, project management, and strategic planning. This course is ideal if you are keen to learn from experienced professionals about contemporary business concepts and technologies, such as disruptive technologies and data analytics, preparing you for dynamic career paths.
You will study this full-time, on-campus degree over three years, engaging with a curriculum that balances theoretical knowledge with practical application. The syllabus includes modules like Entrepreneurial Thinking, Data Analysis, Supply Chain Management, and Disruptive Technologies, culminating in a significant Final Year Project. You will develop critical skills in areas such as strategic planning and global logistics management, graduating with a strong foundation and enhanced employability for a wide range of business roles.