Business Administration – Communication Management

Integrated Masters with deeper specialization and research focus
Taught in English
Duration 2 Years
Mode On Campus
Level Postgraduate
Degree Masters Degree
Closing soon January 2027

Course Overview

Embark on a transformative journey with the Masters Degree in Business Administration – Communication Management at Symbiosis Centre for International Education. This postgraduate program is meticulously crafted for ambitious individuals aiming to lead and innovate within the dynamic fields of media, communication, and marketing. You will delve into the intricate theories of communication, explore the structures of the media and communication industry, and master the principles of integrated marketing communication. This course is ideal for those seeking to develop a sophisticated understanding of how strategic communication drives business success in today's interconnected global landscape.

This full-time, on-campus program is delivered over two years, providing you with a comprehensive and immersive learning experience. You will engage with core subjects such as Business Statistics, Marketing Management, Communication Theories, and Research Methodology, alongside specialised areas like Content Creation & Marketing, Digital Marketing, and Public Relations. Through practical application, including case studies and project work, you will develop critical analytical skills and a strategic mindset. You will graduate prepared to excel in diverse roles across advertising, brand management, public relations, and digital strategy.

Course Curriculum & Details

Detailed information for serious evaluators

Program Overview

This program provides a comprehensive understanding of business administration with a focus on communication management. Students will explore foundational business principles, including statistics, economics, accounting, and management, alongside core marketing concepts. The curriculum delves into various facets of communication, covering theories, culture, media industries, and integrated marketing communication planning. Advanced topics in digital marketing, brand management, public relations, and media strategy are also addressed, preparing graduates for diverse roles in the communication field.

1 Semester 1

Business Statistics
Essentials of Marketing Management
Communication Theories and Culture
Media and Communication Industry Overview
Integrated Marketing Communication Planning
Principles and Practices of Management & Organisational Behaviour
Research Methodology
Business Communication - I
Economics and Accounting
Digital Ecosystem
Integrated Disaster Management

2 Semester 2

Consumer Behaviour and Insights
Content Creation & Marketing
Digital Marketing
Strategic Brand Management
Sales Management
Marketing Research
Business Analytics
Qualitative Research Methods
Introduction to Syndicated Database and Analysis with Workshop
Social Responsibility Project
Project
Account Planning Models and Practices
Specialised Advertising Research
Advertising Management
Copywriting
Strategic Media Planning
Media Sales and Marketing
Strategic Media Buying
Public Relations Industry
Writing for Public Relations
Event Management
Data Visualization -1
Multivariate Analysis - 1
R Programming

Cost & Affordability

A clear picture of what this course will cost you

Program Costs

First Year Fee Tuition fee
USD 13,300.00
Second Year Fee Tuition fee
USD 13,300.00
Total Program Cost Estimated total tuition
USD 26,600.00

Currency note: Program costs shown in USD based on the available tuition breakdown.

Living Costs

Food & Groceries USD 960.00 - USD 2,400.00
Transport USD 180.00 - USD 480.00
Utilities & Bills USD 240.00 - USD 720.00
Estimated Total USD 1,380.00 - USD 3,600.00

Living cost estimates are based on Lavale Campus.

Why Study Business Administration – Communication Management at Symbiosis International University

What makes this program stand out

January 2027 Closing soon

Next intake is in January 2027

Life at Symbiosis International University in India

What daily life looks like for international students

Language

English

Primary language everywhere

Climate

Mild & Rainy

10-20°C average, pack layers

Safety (Numbeo Safety Index)

Very Safe

Exeter is one of UK's safest cities

Frequently Asked Questions

Common questions about Business Administration – Communication Management at Symbiosis International University

Can I work while studying?

International students cannot work under a student permit in India.

What English language score do I need for this course?

To enroll, students must meet specific English test requirements: an overall IELTS score of 6.0 with a minimum of 5.5 in listening, reading, speaking, and writing.

What jobs can I get after studying this course?

Graduates may pursue careers as Communication Managers, Media Planners, Public Relations Specialists, or Marketing Coordinators.

What will I actually study in this course?

Students will explore the academic and professional aspects of media and communication from various perspectives. The program also emphasizes contributing to scholarship and the professional profile of the industry.

When can I start — what are the intake months?

The Business Administration – Communication Management program has an intake in January. Make sure to prepare your application in advance to secure your spot.
ℹ️️
ℹ️️
ℹ️️
Account
  • New student?

Search for universities & courses

ℹ️️
ℹ️️
ℹ️️
ℹ️️