The Sheridan College Business Administration – Marketing Undergraduate Diploma is designed for aspiring professionals eager to make their mark in the dynamic world of marketing. You will explore foundational business principles alongside specialised marketing strategies, preparing you to analyse market trends, develop innovative campaigns, and understand consumer behaviour. This program is ideal if you are seeking a comprehensive understanding of marketing concepts, including digital marketing, market analysis, and integrated communications, equipping you with the essential knowledge to thrive in today's competitive business landscape.
This full-time, on-campus diploma is studied over three years, offering a rich blend of theoretical learning and practical application. You will engage with core subjects like Marketing 1 and 2, Marketing Analysis and Planning, and Multichannel Digital Marketing, alongside opportunities for creative projects and case studies. The curriculum includes a Cooperative Education Forum and optional work terms, providing valuable industry experience and professional networking. You will graduate with a robust skill set in marketing analytics, strategy, and communication, ready to pursue diverse career paths in marketing roles.