The Bachelor of Science in Business Administration – Marketing Specialization at Mercy University is designed for ambitious students eager to shape brand perception and drive business growth in today's dynamic marketplace. You will delve into the core principles of marketing, exploring areas such as advertising, digital marketing, and international marketing. This undergraduate degree provides a robust foundation in business acumen, equipping you with the analytical skills and strategic thinking necessary to excel in a field that is crucial for organisational success and customer engagement.
This full-time, on-campus program is structured over four years, blending essential business core courses with specialized marketing electives. You will engage with practical applications through case studies, a senior-level strategic management capstone course, and potentially an applied research analysis in marketing. Throughout your studies, you will develop expertise in areas like marketing strategy and branding, preparing you to graduate with the confidence and capabilities to pursue diverse career paths in marketing management, brand development, or market analysis.