The Bachelor of Business Administration in Marketing at the University of Saint Mary Kansas is designed for ambitious individuals eager to master the art and science of connecting products and services with customers. In today's dynamic marketplace, effective marketing strategies are crucial for business success, and this program equips you with the essential skills to manage, initiate, and design impactful marketing processes. You will delve into key areas such as consumer behavior, advertising, digital marketing, and market research, preparing you for a rewarding career in this vital business discipline. This undergraduate degree provides a comprehensive foundation for aspiring marketing professionals.
You will study this program full-time on campus over four years, engaging with a curriculum that blends core business administration principles with specialized marketing coursework. Your learning journey will include practical applications through courses like Professional Social Media Communications, Website Design and Digital Marketing, and Marketing Research with Google Analytics. The program culminates in a valuable internship in marketing and a strategic marketing project, allowing you to apply your knowledge in real-world scenarios. Graduates will be well-prepared for diverse roles in marketing, public relations, advertising, and brand management.