The Seneca College Business Administration – Marketing Undergraduate Diploma is designed for ambitious individuals eager to shape consumer engagement and drive brand success in today's dynamic marketplace. You will explore the core principles of marketing, from market research and consumer behaviour to digital strategies and brand management. This program equips you with the analytical and creative skills essential for identifying opportunities, developing impactful campaigns, and building lasting customer relationships, preparing you for a foundational role in the marketing industry.
You will engage in a comprehensive, full-time, on-campus learning experience over three years, integrating theoretical knowledge with practical application. Through modules like Marketing I and II, Advanced Computer Applications for Marketing, and Modern Research Methods, you will develop hands-on proficiency. The curriculum emphasizes real-world relevance, encouraging you to apply concepts through case studies and professional presentations. Upon graduation, you will be well-prepared to pursue entry-level marketing roles, leveraging your developed expertise in campaign execution and strategic planning.