The Business Administration – Marketing Bachelors Degree at ESLSCA University is designed for ambitious students eager to drive innovation, creativity, and find new approaches to connect with potential customers. You will explore the dynamic world of strategic marketing, product management, and brand building, developing a keen understanding of consumer behaviour and market trends. This undergraduate programme provides a solid academic foundation in core business principles, preparing you to tackle the challenges and opportunities within the global marketing landscape.
This full-time, on-campus programme is studied over three years, offering a blend of theoretical knowledge and practical application. You will engage with modules covering econometrics and big data, marketing research, social networks, and international business law, alongside opportunities for internships and startup projects. You will develop essential skills in areas like financial modelling and integrated marketing communications, graduating with a comprehensive understanding of marketing strategy and the confidence to pursue a career in diverse roles across various industries.