The Business Administration – Marketing (Co-op) undergraduate diploma at Niagara College is designed for ambitious individuals eager to build a dynamic career in marketing. You will explore the core principles of marketing, including integrated marketing communication, consumer behaviour, and market research, preparing you to meet evolving market needs. This programme is ideal for students who want to develop practical skills in areas such as digital marketing and sales, and understand how to analyse market viability and develop effective marketing plans. You will gain a solid foundation in business principles essential for success in the competitive marketing landscape.
This full-time, on-campus programme is studied over three years and features a valuable co-op work term between years two and three, providing you with extensive real-world experience. You will engage in practical learning through courses like Marketing Research and Digital Marketing, and develop persuasive communication skills through Professional Selling and Business Communications. You will graduate with the ability to conduct market research, develop comprehensive marketing strategies, and present them effectively, preparing you for diverse roles such as a marketing coordinator, sales representative, or brand manager.