The Business Administration (M.B.A.)/Marketing Analytics (M.S.) dual-degree program at the Illinois Institute of Technology is designed for aspiring leaders and entrepreneurs who aim to excel in businesses where data-driven marketing is paramount. You will gain the essential skills to become an effective manager and decision-maker, particularly within digital technology enterprises that leverage customer data for competitive advantage. This rigorous program fosters an innovation mindset and the intellectual agility to navigate complex business challenges, preparing you for impactful roles in a data-centric commercial world.
This full-time, on-campus dual-degree program is studied over two years, requiring the completion of 57 credits across both M.B.A. and M.S. in Marketing Analytics curricula. You will engage with core courses in strategy, finance, and operations, alongside specialized subjects like predictive analytics, digital marketing, and database design with SQL. The curriculum emphasizes project-based learning and hands-on technology use, ensuring you develop advanced analytical, strategic, and managerial capabilities. You will graduate prepared for C-suite positions and leadership roles in dynamic, data-driven industries.