The Business Administration (M.B.A.)/Marketing (MSM) at Suffolk University is designed for ambitious professionals seeking to deepen their understanding of strategic management and master the intricacies of modern marketing. You will explore foundational business principles alongside specialised marketing strategies, preparing you to address complex challenges in global markets. This postgraduate dual-degree program is ideal if you aim to lead with a comprehensive grasp of both general business operations and targeted marketing analytics, equipping you for impactful roles in today's competitive business environment. You will engage with concepts such as marketing research, customer centricity, and advanced marketing analytics.
Studied full-time on campus over 16 months, the programme integrates core marketing courses, data analytics with Python and R, and experiential learning opportunities such as internships or consulting projects. The curriculum is structured to build your expertise from foundational concepts to capstone projects like a global product innovation or a master's thesis. You will graduate with a powerful combination of business acumen and marketing insight, ready to pursue leadership positions, including chief marketing officer roles, and drive strategic growth in the dynamic field of marketing.