Embark on your journey into the dynamic world of sport with the Bachelor of Science in Business Administration with a Specialization in Sport Management at Mercy University. This undergraduate degree is crafted for ambitious individuals eager to leverage the immense popularity and economic power of the sports industry for academic and professional growth. You will explore foundational business principles alongside specialized sport management topics, gaining the strategic insights and analytical skills necessary to excel in this multi-billion dollar sector. Prepare to develop a comprehensive understanding of sport marketing, finance, and event management, setting a strong foundation for your future career.
This comprehensive four-year, full-time, on-campus program integrates core business administration coursework with specialized sport management modules, including sport marketing, facility and event management, and sport finance. You will engage in practical learning experiences, with opportunities to pursue internships through open electives to gain invaluable real-world exposure. The curriculum culminates in a strategic management capstone course and an applied research analysis, ensuring you graduate with a robust portfolio of skills. You will be well-prepared to pursue diverse career paths in sport organizations, marketing agencies, and event management companies, armed with the business acumen and industry-specific knowledge Mercy University provides.