The Bachelor of Business Administration in Business Analytics at the University of Portland is designed for ambitious students eager to transform raw data into strategic business insights. In today's economy, organizations across all sectors rely on sophisticated analytical techniques, machine learning, and artificial intelligence to make informed decisions and optimize operations. This undergraduate degree provides you with the essential quantitative and computational skills, grounded in business principles, to excel in this high-demand field. You will explore core areas such as operations management, programming, and data science, preparing you for a dynamic career.
You will study this undergraduate degree full-time on campus over four years, engaging with a curriculum that balances foundational business knowledge with advanced analytical methods. The program integrates practical application through courses like Decision Modeling and Analytics, Prescriptive Analytics, and Systems Analysis and Design. You will also gain proficiency in programming languages such as Python or R through dedicated coding courses and major electives. Upon graduation, you will be well-prepared for roles in data analysis, business intelligence, and strategic planning, equipped to drive innovation and efficiency in diverse industries.