The Bachelor of Arts in Business Administration with a major in Business Analytics at Seattle University is designed for ambitious students eager to leverage data for strategic decision-making in today's complex business environment. You will explore how to transform raw data into actionable insights, addressing critical business challenges through quantitative reasoning and analytical modeling. This undergraduate program provides a robust foundation in core business principles while specializing in the cutting-edge field of business analytics, preparing you to drive innovation and ethical practices within organizations.
This full-time, on-campus program is studied over four years, integrating foundational business knowledge with specialized analytics coursework. You will engage in hands-on learning through modules covering programming and data management for business analytics, data visualization, and machine learning, culminating in a capstone project. You will work alongside faculty and potentially industry professionals, developing essential skills in statistical analysis and strategic thinking. Graduates are prepared for diverse career paths in data analysis, business intelligence, and consulting, equipped to make impactful contributions to any organization.