The Bachelor of Science in Business Analytics at Widener University equips you to thrive at the dynamic intersection of business strategy and information technology. In today's data-driven world, professionals who can interpret complex datasets and leverage them for strategic decision-making are in high demand. This undergraduate degree is designed for ambitious students eager to master essential tools like spreadsheets and database management systems, gaining practical experience through real-world projects and client consultations. You will develop a strong foundation in core business principles alongside specialized analytical skills.
You will engage in a comprehensive, full-time, on-campus learning experience over four years, building expertise through a curriculum that includes financial and managerial accounting, macroeconomics, and management information systems. The Business Analytics specialization further hones your skills in areas like informatics, database management, and strategic project management. You will have the opportunity to complete a senior project or a capstone internship, preparing you to graduate with a robust portfolio and the confidence to pursue leadership roles in data analytics, software development, and strategic business operations.