The Business Analytics (MSBA)/Marketing (MSM) dual Masters degree at Suffolk University empowers you to lead in data-informed strategy by merging advanced analytical techniques with core marketing principles. In today's business environment, understanding and leveraging data is crucial for effective marketing research and decision-making. This program is ideal for ambitious professionals seeking to master skills in data management, predictive analytics, and customer insights, preparing you to address complex challenges and drive impactful marketing initiatives. You will gain a comprehensive understanding of both disciplines, setting you apart in a competitive global market.
You will study this dual Masters degree full-time on campus over 16 months, engaging with a curriculum that includes Data Analytics with Python, Enterprise Data Management, and Marketing Research for Managers. The program emphasizes practical application through modules like Machine Learning for Marketing with Python and culminates in a capstone project or thesis, allowing you to apply your learning to real-world business scenarios. You will graduate with two distinct Masters degrees, prepared for diverse career paths in marketing analytics, data science, market research, and strategic brand management.