The Business and Entertainment Bachelors Degree at American University is designed for ambitious students eager to navigate the dynamic intersection of commerce and creative industries. You will explore the essential principles of business, including economics, analytics, and finance, while also delving into the specific structures and business models of the entertainment sector. This program is ideal if you possess a keen interest in understanding how businesses operate within fields like music, film, and talent management, and you aim to develop a robust skill set for a successful career in these exciting arenas.
This full-time, on-campus program is structured over four years, providing you with a comprehensive education that blends theoretical knowledge with practical application. You will engage with core business subjects, including financial accounting, business law, and operations management, alongside specialized entertainment courses covering industry structure, law, and content management. Through opportunities like internships and specialized electives in areas such as audio technology or film production, you will gain hands-on experience and develop a professional network. You will graduate prepared for diverse roles in entertainment marketing, talent representation, or business development within creative companies.