The Business and Management BA (Hons) at Robert Gordon University is designed for aspiring professionals ready to navigate the complexities of the modern business world. You will gain a comprehensive understanding of core business functions, including marketing, finance, and human resource management, alongside emerging areas like sustainability management and the digital business environment. This undergraduate degree provides the foundational intellectual and practical skills essential for success in a dynamic global economy, preparing you to identify opportunities and drive innovation.
You will study this course full-time on campus over four years, with opportunities to tailor your learning experience. In Year 2, you can choose to study abroad, broadening your international perspective. Year 3 offers flexible pathways, including a year-long placement, further study abroad, or specialised taught routes, allowing you to align your education with your career aspirations. In your final year, you will undertake a significant independent thesis, supported by a dedicated supervisor, developing advanced research and strategic thinking skills for your future career.