The Business and Management BA (Hons) with Integrated Foundation Year at the University for Creative Arts (UCA) is your gateway to understanding and shaping the dynamic creative industries. This undergraduate degree is designed for aspiring professionals who want to develop a strong foundation in business principles, marketing, and management, specifically within sectors like fashion, music, games, and lifestyle goods. You will explore how macro and micro influences, innovation, and culture impact these industries, gaining essential skills in design thinking, economics, and consumer behaviour to prepare you for a successful career.
Studied full-time on campus over four years, including a dedicated foundation year, this programme immerses you in practical learning through business bootcamps, seminars, and industry-focused electives. You will develop your understanding of marketing, operations, strategy, and business analytics, with opportunities to specialise in areas such as digital marketing, fashion buying, or financial management. Throughout your studies, you will engage with real-world case studies and develop a comprehensive degree project, graduating with the confidence and practical skills to excel in diverse roles within the global creative economy.