The Business and Management BA (Hons) with Integrated Foundation Year and Professional Practice Year at the University for Creative Arts (UCA) is crafted for aspiring leaders ready to navigate and shape the dynamic creative industries. You will explore the complex interplay of design thinking, marketing, and economics within sectors like fashion, music, and gaming, developing a nuanced understanding of consumer behaviour and business analytics. This undergraduate degree is ideal if you possess a passion for creativity and a drive to understand the strategic and operational frameworks that underpin successful creative enterprises, preparing you for impactful roles within these vibrant fields.
This comprehensive, full-time, five-year on-campus programme begins with an integrated foundation year to build essential creative and study skills, followed by three years of intensive study and an optional professional practice year. Throughout your degree, you will engage in practical business bootcamps, delve into areas such as operations and logistics, and undertake a significant degree project. You will have the opportunity to specialise through electives in areas like digital marketing analytics or fashion buying, and potentially undertake a professional placement. You will graduate with a robust understanding of business strategy and management, ready for diverse career paths in the creative economy.