The Business and Management BA (Hons) with Professional Practice Year at the University for Creative Arts (UCA) is designed for aspiring leaders who want to navigate and shape the dynamic creative industries. You will explore the complex interplay of marketing, economics, and operations within sectors like fashion, music, and gaming, developing a keen understanding of consumer behaviour and market trends. This degree equips you with essential business acumen, focusing on design thinking, innovation, and strategic decision-making to address contemporary industry challenges and opportunities.
This full-time, four-year undergraduate programme, studied on campus, immerses you in practical learning through business bootcamps, seminars, and industry-focused case studies. A distinctive feature is the integrated Professional Practice Year in year three, where you will undertake a significant industry placement to gain invaluable real-world experience and build your professional network. You will graduate with a robust understanding of business analytics, creative entrepreneurship, and global industry futures, prepared for diverse career paths across the creative economy.