The Business and Marketing BA (Hons) at De Montfort University is designed for aspiring professionals eager to understand the fundamental role of businesses in society and to develop essential skills for success in a marketing-focused environment. You will explore specialist areas such as business consultancy, brand management, digital marketing, and sales, gaining a comprehensive understanding of how businesses operate and thrive. This undergraduate degree provides a robust foundation for those looking to make a significant impact in the commercial world.
Studied full-time on campus over three years, this programme immerses you in key business concepts from global business foundations and marketing theory to financial decision-making and entrepreneurship. You will engage with contemporary issues in strategic marketing, consumer behaviour, and business ethics, with opportunities in your final year to undertake a marketing consultancy project or a dissertation. You will graduate with a versatile skill set, prepared for diverse career paths in marketing, brand management, or business development.