The Business and Marketing BA (Hons) at Coventry University equips you with a robust understanding of business planning and management, complemented by specialist marketing skills essential for careers in areas like category management, customer insight, and corporate communications. This degree is ideal if you are keen to develop the confidence and acumen to strategically build and position businesses, exploring topics from leadership to data analysis. You will gain a comprehensive grasp of marketing principles, including understanding customer behaviour and developing competitive advantage, preparing you for the dynamic business world.
This full-time, on-campus undergraduate degree is studied over three years, offering a blend of theoretical knowledge and practical application. You will delve into foundational subjects like organisational behaviour and marketing, digital and social media, alongside developing skills in data analysis and entrepreneurial thinking. Your final year will culminate in a significant final year project, allowing you to apply your learning to a substantial business challenge. You will graduate with a broad range of transferable skills, ready for diverse roles in business development, sales, and marketing, with pathways into further professional study.