The Business and Marketing BA (Hons) at the University of Northumbria Newcastle equips you with a robust understanding of both core business principles and specialist marketing strategies. This degree is ideal if you are keen to explore the dynamic interplay between business operations and customer engagement, preparing you for diverse roles in a competitive global marketplace. You will delve into essential areas such as financial decision-making, business analysis, and the fundamental principles of marketing, gaining the knowledge and analytical skills necessary to thrive in contemporary business environments.
This full-time, on-campus programme is studied over three years, offering a blended learning experience that integrates theoretical knowledge with practical application. You will engage with modules covering market research, digital marketing, and brand management, with opportunities to specialise through optional courses in areas like B2B marketing or buyer behaviour. Throughout your studies, you will develop critical professional skills, culminating in a final-year project or dissertation. Graduates are well-prepared for careers in marketing, brand management, digital strategy, and broader business roles.