The Business and Marketing BA (Hons) with a placement year at the University of Northumbria Newcastle is designed for ambitious students eager to master the principles of business and the strategic nuances of marketing. You will explore how organisations operate, make financial decisions, and analyse markets, preparing you for impactful roles in a dynamic global economy. This degree is ideal if you possess a keen interest in understanding consumer behaviour, developing effective communication strategies, and contributing to business growth. You will gain a solid foundation in core business concepts and essential marketing study and consultancy skills.
Studied full-time on campus over four years, this programme integrates theoretical knowledge with practical application, including modules on financial decision making, business analysis, and introduction to marketing. You will have the opportunity to develop expertise in digital business, market research, and responsible marketing strategy, with optional modules allowing you to specialise in areas like brand management or B2B marketing. A distinctive feature is the optional work placement year, offering invaluable real-world experience. You will graduate with sought-after skills in business acumen and marketing strategy, ready for diverse career paths.