The BA (Hons) Business and Marketing at the University of Northumbria Newcastle is your gateway to understanding the dynamic forces that drive commercial success and shape consumer behaviour. This undergraduate degree is ideal for ambitious students keen to build a comprehensive foundation in business principles while developing specialist expertise in marketing strategy, research, and digital engagement. You will explore core concepts such as financial decision making, business analysis, and the economic and societal context of commerce, preparing you for a wide range of professional challenges. This course provides the essential knowledge and skills to excel in today's competitive marketplace.
You will study this qualification full-time on campus over four years, including a dedicated year abroad. Your learning journey will encompass core modules in marketing study and consultancy skills, market research and planning, and digital business, alongside optional units allowing you to tailor your studies. Throughout the programme, you will engage with industry-relevant content, informed by partnerships with the Data and Marketing Association (DMA) and the Chartered Institute of Marketing (CIM). You will graduate with a strong portfolio of practical experience, ready to pursue exciting career paths in marketing, brand management, or broader business leadership roles.