The Business BS, Marketing MBA 4 Plus 1 program at Fairleigh Dickinson University is designed for ambitious students aiming to accelerate their career in marketing and business leadership. This integrated program addresses the growing need for professionals who possess both a strong undergraduate foundation in business principles and advanced, specialized knowledge in marketing strategy and execution. You will gain a comprehensive understanding of core business functions, including financial analysis, operations management, and strategic management, preparing you to tackle complex business challenges. This dual-qualification pathway is ideal for those seeking a competitive edge in the dynamic global marketplace.
You will pursue this comprehensive degree on campus, studying full-time over five years, with the unique opportunity to complete graduate-level coursework during your undergraduate studies. The curriculum integrates essential business core subjects with specialized marketing courses such as Marketing Research, Consumer Behavior, and Foundations of Digital Marketing. You will develop critical analytical and strategic thinking skills through case studies and real-world business problems. Upon graduation, you will be equipped with a Bachelor of Science and a Master of Business Administration, ready to pursue advanced roles in marketing management, brand strategy, digital marketing, and other leadership positions across various industries.