The Business Economics with Marketing and Psychology MA (Hons) at the University of Dundee equips you to navigate the complex interplay between economic principles, consumer behaviour, and strategic marketing. In today's interconnected global economy, understanding the forces that shape markets and influence consumer decisions is paramount. This programme is ideal for those seeking to develop a robust analytical framework for business challenges, exploring core economic theories, the dynamics of making the modern economy, and the foundational principles of psychology. You will gain a comprehensive understanding of how economic factors impact business activities and how psychological insights can drive effective marketing strategies.
This full-time, four-year undergraduate degree is delivered on campus, offering an immersive learning experience. You will engage with essential modules such as Introductory Psychology and Making of the Modern Economy, alongside optional courses like Global Economic Perspectives. Throughout your studies, you will develop critical thinking, data analysis, and communication skills. The curriculum is designed to foster practical application, preparing you to analyse economic data, understand consumer psychology, and implement marketing plans. You will graduate with a versatile skill set, ready for diverse career paths in marketing, economic analysis, market research, and beyond.