The Business Economics with Marketing BSc (Hons) at the University of Dundee equips you to understand and influence the economic forces that shape business success. You will explore core economic principles and their practical application within organisations, alongside the strategic role of marketing in today's multi-channel environment. This undergraduate degree is ideal if you are seeking to develop a strong grasp of economic factors, particularly concerning target and emerging markets, to identify growth opportunities and effectively allocate resources. You will gain a comprehensive perspective on how economic theory translates into tangible business outcomes.
This full-time, four-year degree is studied on campus, offering a dynamic learning experience that integrates theoretical knowledge with practical skills. You will engage with essential modules such as Fundamentals of Marketing and Making of the Modern Economy, with the flexibility to choose optional modules that align with your interests, from financial accounting to international business. Throughout your studies, you will develop analytical and strategic thinking abilities. Upon graduation, you will be well-prepared for diverse career paths in marketing, economic analysis, and broader business management roles, equipped with a robust understanding of both economic drivers and marketing strategy.