The Business Economics with Marketing MA (Hons) at the University of Dundee equips you with a robust understanding of economic principles and their practical application within the business world. You will explore how economic theories influence business activities, from internal operations to broader market dynamics. This program is ideal for students interested in the interplay between economic forces and strategic marketing, particularly in understanding target markets and emerging economies. You will develop analytical skills crucial for resource allocation and identifying growth opportunities in a globalised marketplace.
This full-time, on-campus undergraduate degree is studied over four years, providing a comprehensive education in business economics and marketing. You will engage with core modules such as the Making of the Modern Economy, alongside a wide range of optional subjects allowing you to tailor your studies. Throughout the program, you will develop critical thinking and problem-solving abilities, preparing you for diverse career paths in marketing, economic analysis, and business management.