The Business Graduate Certificate: Marketing at Fairleigh Dickinson University is designed for aspiring managers and practitioners aiming to excel in charting organizational direction and shaping product-market strategies. This postgraduate program equips you with the skills to identify opportunities, formulate effective strategies in product pricing, distribution, and promotions, and develop robust recovery plans. You will delve into core marketing principles and gain the analytical acumen necessary to create and sustain competitive advantage, making it ideal for those seeking to deepen their expertise in this dynamic field.
This certificate is studied on campus full-time over two years, requiring the completion of nine courses (18 credits) including three specialization courses in marketing: Marketing Research, Consumer Behavior, and Foundations of Digital Marketing. You will engage with practical applications and develop a comprehensive understanding of marketing's impact on long-term organizational performance. Upon graduation, you will be prepared to take on roles that involve strategic decision-making and contribute significantly to marketing initiatives within various industries.