The Business Innovation and Entrepreneurship MSc with Placement Year at Robert Gordon University is designed for ambitious individuals seeking to master the skills required to launch and grow ventures or drive innovation within existing organisations. You will explore essential tools and techniques for business development, marketing, and sales, gaining a deep understanding of managing innovation, family enterprises, and social enterprises. This postgraduate degree equips you with the strategic decision-making capabilities and awareness of contemporary entrepreneurship challenges necessary to thrive in today's dynamic business environment.
This full-time, on-campus Master's degree is studied over two years, including a valuable placement year that provides hands-on industry experience. Throughout the course, you will critically review analytical tools, develop skills for business creation, and focus on technology-oriented business solutions. The programme culminates in a capstone research project, allowing you to integrate your knowledge and enhance your professional skills in research, communication, and presentation. You will graduate with the confidence and expertise to pursue diverse career paths in entrepreneurship and business innovation.