The Business Management and Marketing BA (Hons) at Keele University is designed for ambitious students seeking to understand the strategic interplay between effective business operations and impactful marketing campaigns. You will explore core management principles alongside specialised marketing techniques, preparing you to navigate the complexities of consumer behaviour, digital communications, and global markets. This undergraduate degree provides a robust foundation for those aiming to excel in dynamic business environments, equipping you with the analytical and strategic skills essential for modern commerce.
This full-time, on-campus BA (Hons) degree is studied over three years, offering a comprehensive curriculum that progresses from foundational concepts to advanced applications. You will engage with modules covering marketing research, digital marketing in practice, and marketing strategy, alongside core management topics like organisational behaviour and business strategy. Through case studies, real-world briefs, and potentially an independent project, you will develop practical skills. You will graduate prepared for diverse career paths in marketing management, brand development, digital strategy, and general business leadership.