The Business Management and Marketing BA (Hons) with foundation year at the University of Chester is designed for aspiring professionals eager to understand and influence the modern business landscape. You will explore core business functions and develop essential academic and employability skills, gaining a comprehensive understanding of how strategic marketing drives organisational success. This undergraduate degree is ideal for students seeking to build a robust foundation in both business acumen and marketing expertise, preparing you for dynamic careers in a constantly evolving global marketplace. You will learn from experienced faculty and engage with contemporary business issues from the outset.
This full-time, on-campus programme is structured over four years, including a foundational first year. You will progress through core modules that build upon each other, with opportunities in years two and three to apply your knowledge through entrepreneurship projects, real industries, and live projects, alongside optional specialisations in areas like marketing and finance. In your final year, you will have the chance to contribute to business management research, further enhancing your professional capabilities. You will graduate with a versatile skill set, ready to pursue diverse career paths in management, marketing, and entrepreneurship.