The BA (Hons) Business Management and Marketing (including placement year) at the University of Chester is designed for ambitious individuals eager to understand and shape the dynamic interplay between effective business strategy and impactful marketing campaigns. You will explore core business functions and develop essential academic and employability skills, preparing you for the complexities of today's commercial environment. This programme provides a solid foundation, encouraging you to apply your growing knowledge through entrepreneurship projects and real-world industry engagement.
This full-time, on-campus degree is studied over four years, including a valuable placement year, allowing you to gain practical experience. Throughout your studies, you will delve into key areas such as marketing strategy, digital marketing, and consumer behaviour, alongside broader business management principles. You will have opportunities to work on live projects and contribute to business research, enhancing your professional capabilities. Upon graduation, you will be well-prepared for diverse career paths in marketing, management, and entrepreneurship, equipped with the skills and insights demanded by employers.