The Business Management (Events) Bachelors Degree at the University of Staffordshire is designed for ambitious individuals eager to shape the dynamic and rapidly evolving events industry. You will explore the multifaceted world of event planning, from intimate corporate functions to large-scale festivals, understanding the economic and operational principles that drive success. This programme is ideal if you possess a passion for creating memorable experiences and are keen to develop a strategic understanding of marketing, management accounting, and sustainable business practices within this vibrant sector.
You will study this course full-time on campus over four years, gaining practical experience through compulsory modules like 'Exploring The Eventscape' and 'The Event Professional'. The curriculum includes a significant business placement in Year 3, offering invaluable real-world exposure, followed by a consultancy or management project in your final year. You will develop essential skills in data analysis, leadership, and change management, graduating with a comprehensive understanding of the visitor economy and readiness for diverse careers in events management and related fields.