The Business Management (Events) with a placement year, a Bachelor's Degree from the University of Staffordshire, is designed for aspiring professionals ready to shape the dynamic and multi-billion-pound events industry. You will explore key business principles alongside specialised event management topics, preparing you to navigate the complexities of both virtual and in-person events. This course is ideal for those with a passion for creating memorable experiences and a drive to understand the strategic and operational demands of this fast-paced sector. You will gain a comprehensive understanding of economics, marketing, human resources, and management within the context of global visitor economies.
This undergraduate programme is delivered full-time on campus over four years, including a valuable placement year. Throughout your studies, you will engage with compulsory modules such as 'Exploring The Eventscape,' 'The Event Professional,' and 'Contemporary Issues In Tourism And Events,' alongside practical projects like 'Consultancy/Management Project In Specialism.' You will develop essential skills in data analysis, innovative change management, and authentic leadership. Upon graduation, you will be well-prepared for diverse career paths in event planning, festival organisation, conference management, and related fields within the vibrant events and tourism industries.