The Business Management (Marketing), BA Hons at the University of Greenwich is designed for students who want to master the strategic intersection of organisational leadership and modern marketing. You will explore how to navigate the complexities of the international business environment, applying core principles of economics, finance, and business law to solve real-world challenges. By focusing on consumer behaviour, digital innovation, and sustainable marketing, you will develop the analytical skills necessary to manage and promote contemporary organisations effectively. This undergraduate degree provides you with a robust academic foundation, preparing you to lead teams and drive growth in an increasingly competitive global marketplace.
Studied full-time on campus over three years, this course offers a practical, hands-on learning experience that mirrors the professional world. You will work within our dedicated digital marketing suite, using interactive software to simulate the environment of a high-paced advertising agency. Throughout your studies, you will engage with modules such as AI strategy, creative content strategy, and marketing data analytics, culminating in a final-year project that showcases your expertise. You will graduate with the professional capabilities to thrive in diverse careers, including roles as brand managers, digital marketing specialists, and market research analysts across the private, public, and voluntary sectors.