The Business Management (Marketing) with Foundation Year, BA Hons at the University of Greenwich is designed for students who want to master the complexities of modern commerce while specialising in the strategic power of marketing. You will explore how organisations function, govern themselves, and address ethical and sustainable challenges in a global business context. By grounding your studies in core theories, principles, and industry-standard tools, you will develop the analytical capabilities required to make informed marketing decisions. This undergraduate degree provides a comprehensive pathway for those ready to lead teams and promote contemporary organisations effectively.
Studied full-time on campus over four years, your experience will blend academic rigour with practical application in our dedicated digital marketing suite. You will work alongside peers on creative content strategies, business analytics, and marketing management projects, mirroring the environment of a professional advertising agency. Throughout your studies, you will gain hands-on experience in consumer behaviour, AI strategy, and social marketing, with opportunities to pursue work placements. You will graduate prepared for diverse professional pathways, including roles as brand managers, digital marketing specialists, and market research analysts, equipped with the skills to thrive in any sector.