The Business Management with Marketing BA (Hons) at Leeds Beckett University is designed for ambitious students eager to shape impactful marketing strategies and drive business success. In today's dynamic global marketplace, understanding consumer behaviour, digital engagement, and ethical business practices is paramount. This degree equips you with the foundational knowledge and practical skills to navigate these complexities, preparing you for a rewarding career in marketing and management. You will explore core business principles alongside specialised marketing concepts, fostering a comprehensive understanding of how organisations operate and thrive.
This full-time, on-campus undergraduate degree is studied over three years, offering a structured pathway to professional development. You will engage with modules covering market analysis, sustainable marketing, digital strategy, and business finance, culminating in a significant consultancy project or work placement in your final year. This hands-on experience, combined with expert guidance, ensures you develop critical thinking, problem-solving, and strategic planning abilities. You will graduate with a robust portfolio and the confidence to pursue diverse roles in marketing management, brand strategy, and beyond.