The Business Marketing Undergraduate Diploma at St Lawrence College is your gateway to understanding and shaping the modern marketplace. In a dynamic business environment, effective marketing is crucial for connecting with customers and driving organisational success. This programme is designed for aspiring professionals eager to develop a strong foundation in marketing principles, consumer behaviour, and digital strategies. You will explore key areas such as accounting fundamentals, business communications, and introduction to economics, setting the stage for specialised marketing studies.
This full-time, on-campus programme is delivered over two years, providing a comprehensive learning experience. You will engage with core subjects like Marketing Essentials, Integrated Marketing Communications, and Consumer Behaviour, alongside practical applications such as Professional Selling and Digital Experience. The curriculum includes opportunities for real-world application through a Marketing Internship and preparation for career strategies. You will graduate with a robust skill set in marketing research, metrics analysis, and digital engagement, ready to pursue diverse roles in marketing and advertising.