The Business – Marketing Undergraduate Diploma at George Brown College equips you with the essential skills to thrive in the dynamic world of marketing. You will explore the core principles of marketing, from understanding consumer behaviour and market research to developing compelling communication strategies across various channels. This program is ideal for aspiring marketing professionals seeking a comprehensive foundation in brand building, digital marketing, and sales, preparing you for immediate impact in the industry. You will gain a solid understanding of how to analyze markets, customers, and competition to inform effective marketing plans.
This two-year, full-time, on-campus diploma immerses you in practical learning through real-world projects and case studies. You will develop expertise in integrated marketing communications, digital marketing, database marketing, and advertising campaign development. The curriculum includes vital business statistics, organizational behaviour, and professional selling to round out your skillset. You will graduate with the ability to contribute to marketing plans, conduct market research, and analyze market viability, opening doors to diverse career paths in marketing firms, advertising agencies, and beyond.