A bachelor's in marketing from Widener will develop the creativity, communication skills, and business acumen you need to understand consumer behavior, connect customers to the best products, and challenge brands to innovate.
Learn the foundations by analyzing customer trends, performing market research, building a brand, and launching campaigns. You'll also be able to pursue a specialization in digital marketing or professional selling.
Our network of supportive professors, successful alumni, and industry partners will build your connections within the business world and your confidence in yourself. Whether you want to work in marketing analytics, public relations, advertising, or beyond, you'll graduate with adaptable skills and invaluable experience.