The Business Studies (Enterprise and Innovation)– BBus at Technological University of The Shannon is designed for ambitious individuals eager to drive innovation and build successful ventures. This undergraduate degree empowers you to take control of your learning journey, focusing on practical entrepreneurship from the outset. You will explore key concepts in enterprise development, financial accounting, and marketing, gaining a comprehensive understanding of how businesses operate and grow. If you are passionate about creating new business ideas and developing them into viable enterprises, this programme offers the ideal foundation.
Studied full-time on campus over three years, this BBus degree immerses you in a hands-on learning environment. You will engage with live business projects, develop innovative ideas, and learn essential selling techniques and web design skills. The curriculum includes modules on commercial analysis, innovation and creativity, and tax for entrepreneurship, preparing you for real-world business challenges. Your final year features an active consultancy project and an international work placement, allowing you to apply your knowledge and graduate with highly sought-after practical experience and a strong entrepreneurial mindset.