The Business Studies (Enterprise and Innovation) – BBus (Hons) at Technological University of The Shannon is designed for aspiring entrepreneurs and innovators eager to shape their own learning journey. This undergraduate degree empowers you to explore core business principles while focusing on developing and launching new ventures. You will gain a deep understanding of entrepreneurship, financial accounting, marketing, and enterprise development, preparing you to identify and exploit market opportunities in today's dynamic business environment. If you are driven by creativity and a desire to build something new, this course offers a unique pathway to achieving your ambitions.
You will study this full-time, on-campus programme over four years, with a distinctive emphasis on practical application. Your learning will involve engaging with live business projects, developing innovative ideas, and understanding commercial analysis from the outset. A significant feature of the course is the dedicated semester for international work placement in Year 3, providing invaluable real-world experience. You will graduate with a comprehensive skill set in enterprise development, strategic management, and business analytics, ready to pursue careers as entrepreneurs, business consultants, or managers in innovative organisations.