Embark on the Business Studies (Marketing and Management) – BBus (Hons) at the Technological University of The Shannon, a dynamic undergraduate degree designed for ambitious individuals eager to shape modern organisations. You will explore the core principles of management and marketing, delve into financial accounting, and harness the power of business technology and interactive applications from your very first semester. This programme is ideal if you are keen to develop practical business ideas through hands-on projects, understand the intricacies of selling techniques, and gain a foundational appreciation for global economic forces and enterprise development.
This full-time, on-campus Bachelor of Business programme spans four years, offering a comprehensive curriculum that includes opportunities for practical application. You will engage with live business projects, develop sales strategies, and potentially explore areas like HRM, commercial analysis, and marketing communications. A distinctive feature is your dedicated semester for a work placement or study abroad in Year 3, providing invaluable real-world experience and enhancing your employability. You will graduate with a robust understanding of business operations, ready to pursue management and marketing roles across diverse industries.