The BBS (Hons) in Business Studies with Event Management from the Technological University of The Shannon equips you with the dual expertise required to excel in the dynamic world of event creation and management. This undergraduate degree is ideal for those who possess a creative flair and a keen interest in business acumen, offering a comprehensive understanding of both the artistic and operational facets of successful events. You will delve into key areas such as event planning, design, operations, and marketing, developing the essential skills to bring memorable experiences to life while managing them with robust business strategies. This programme provides a solid foundation for a career in the thriving events sector.
This full-time, on-campus degree is structured over four years, blending theoretical knowledge with practical application. You will engage in modules covering everything from social and leisure events to corporate functions and strategic marketing, with a dedicated semester for a valuable work placement or study abroad opportunity. Year four includes a significant research thesis, allowing you to explore a topic in depth. You will graduate with a BBS (Hons) qualification, prepared to pursue diverse career paths in event planning, festival management, marketing communications, and brand strategy within Ireland and internationally.