The BBus in Business Studies with Event Management at the Technological University of The Shannon is designed for ambitious individuals eager to shape the dynamic events sector, a field contributing billions to the Irish economy annually. You will explore the intricate balance of creativity, logistics, and business acumen required to manage everything from major festivals and sports events to corporate conferences and brand activations. This undergraduate degree is ideal for those with a passion for organisation, a flair for creativity, and a desire to build a career in an industry that thrives on impactful experiences and meticulous planning.
This full-time, on-campus programme is studied over three years, immersing you in a curriculum that blends theoretical knowledge with practical application. You will gain hands-on experience through event planning, operations, and design modules, including opportunities to work on real events and develop a professional portfolio. The course culminates in a significant work placement or study abroad semester, allowing you to apply your skills in a professional setting. You will graduate with a comprehensive understanding of business principles and specialised event management expertise, preparing you for diverse roles within the vibrant events industry.